HBO Marketing Intern Vacancy: Analyzing Market Environment (Business and Marketing Strategy/Competition Analysis)

We are looking for a professional to be who can support us! Are you eager to learn, motivated, business-minded and do you want to work in a socially responsible environment? Then this internship is definitely for you!

Ventilation and air quality play an increasingly important role in indoor spaces these days. Both the WHO (World Health Organization) and the European government agencies now recognize the role of aerosols in the spread of COVID-19 and are increasingly trying to take additional measures to improve air quality.

AirExchange sells professional, visually appealing air cleaning systems that actively filter virus particles from the air. Since the start of the pandemic, AirExchange has been working to make indoor spaces such as offices, gyms and treatment rooms safer. We are now active throughout Europe and have built up a large partner network. 

We are looking for an intern to research market opportunities within the Netherlands and Europe and to convert these into a route-to-market strategy. The internship can vary from identifying interesting business segments to actively approaching and selling our products to international companies. 

As an extra motivation to work in a sales-oriented way, AirExchange offers a considerable commission for the direct sale of an air cleaning system. 

Are you motivated to get started in this setting? Then we would be happy to talk to you to see exactly how the research will be fleshed out! There is plenty to do, so your interests will surely come into their own with us. Just check whether your profile largely matches ours:

  • Follows a HBO education / HBO work and thinking level in the direction of marketing and communication;
  • Command of the Dutch language in word and writing;
  • A commercial and result-oriented hands-on attitude;
  • Strong in communication;
  • A flexible, proactive and independent work attitude;
  • Analytical, with a good dose of creativity;
  • Affinity with personal development and an I-want-to-grow mindset;
  • You want to make a social contribution.

During the internship we work with short lines of communication, we maintain a flexible attitude and we can provide daily guidance. We work together towards a great end result, because your final grades are important to us too! You will work independently, whereby a hybrid form of physical office and working from home can be maintained. Given the flexible internship formulation, a lot of development will be possible in various areas. The atmosphere in which you will work is one of passion, drive and sincerity/responsibility. There is plenty of room for ideas and creativity, you are part of the (cozy) team from day one!

The activities you can dive into:

  • Determine market size, potential market growth and competition intensity;
  • Determining competitive position, brand value, product quality, customer knowledge and sales effectiveness;
  • Identify Micro/Meso/Macro environment;
    • From buyers, substitutions and competition to mapping, for example, demographic and political influences.
  • Marketing support for the sale of services and products;
  • Determining route-to-market;
  • Actively assisting in the sale of our systems on a commission basis. 

What can you expect from us?

  • A learning environment with short lines of communication and coaching;
  • The freedom to work independently;
  • Setting goals together;
  • Working on location in combination with working from home;
  • Pleasant, enterprising and stimulating working atmosphere.

In addition to our permanent employees, there is the possibility to work together with a Social Media marketing intern who will start working in the same period, so that both links can complement each other and we can adjust policy to achieve the most optimal get results!

Are you ready to get started with us? We'd love to hear from you! Contact us at